From Juneteenth parades to the summer concert stages, the time has arrived to celebrate Black culture al fresco. With Target, it’s easier than ever to find products from Black-owned businesses to help you take on all the warm weather activities in style.
Curated on Target’s Black Beyond Measure site, the retailer has made a space to spotlight Black-owned or -founded businesses, allowing you to uplift communities you believe in just in time for the high season of being out and about: live music, rooftop film series, block parties, cookouts, and every other imaginable reason to congregate in the sun.
Ready to rock out? We’ve hand-selected for The Root readers 10 beauty and style essentials from Black-owned or founded businesses that will set you up for the best festival season yet.
SUMMER HAIR
The Doux Silent Hair Treatment 30-Day Humidity Shield
This is your new hair hero. This heat-activated thermal mist is infused with keratin and works wonders on frizz, keeping tresses sleek and smooth for up to four shampoos. Packaged in a handy 2 fluid ounce spray bottle, it’s the perfect to-go companion on long days of humidity, heat, and the surprise sun shower, keeping your crown on point no matter the weather.
Girl + Hair Ultimate Protective Style Travel Kit
Instead of stuffing that carry-on with your full-sized natural hair care suite, opt for this travel-sized cleanser, leave-in conditioner, and hair milk kit. They’re formulated to protect and cleanse curly, kinky, or coily hair types while wearing weaves, braids, or wigs. Infused with a combo of botanicals —castor, tea tree, and neem oils—this glam squad nourishes and revitalizes natural hair from the day’s first selfie to the last.
Evolve Products Double-Sided Satin Hair Scarf
Protect your hair from those long hours under the sun with a stylish printed scarf from Evolve. This reversible option—one side sporting a jewel-toned retro chain print and the other a classic black—offers plenty of coverage with a 36-inch-square shape. Twist the non-abrasive, satin-smooth fabric into an array of styles, including a topknot, turban, or headband. You can even repurpose it as an airy neckerchief or tie it to your beach tote for some added flair.
SUMMER SKIN
Urban Hydration Bright & Balanced Aloe Vera Daily Gel Moisturizer
No festival fanny pack is complete without a tube of moisturizer, shielding your skin from dryness on those morning-to-evening marathons of music and mingling. Stay buttery smooth with the totable 2.5 ounce tube of Urban Hydration Bright & Balanced Aloe Vera Daily Gel. Its healthful blend of castor oil, cucumber extract, and vitamins A and E locks in moisture to give your skin a healthy glow. Plus, it’s free of parabens, sulfates, phthalates, and paraffin, so you can enjoy a pure, gentle treatment all summer long.
Black Girl Sunscreen Broad Spectrum Infused with Jojoba Oil
Formulated by Black women for Black women, Black Girl Sunscreen will keep your skin on point throughout those long solar-powered afternoons. Natural ingredients take center stage, with avocado, jojoba, cacao, carrot juice and sunflower oil to soothe, protect, hydrate, and heal skin. Without any paraben, fragrance, oxybenzone, octinoxate, silicone, and aluminum, it helps prevent sun damage, hyperpigmentation, fine lines, and dark spots. Bonus: The 3 fluid ounce bottle is just the ideal size for that hands-free cross-body.
SUMMER COLOR
Thread Color It Matte Lipstick
Keep it cute with a new signature lip color that keeps you noticed through Labor Day. Black-owned brand Color It by Thread Beauty offers 14 vibrant shades of its matte lipstick, packaged in an easy-to-apply stick. We’re partial to the rich chocolate hue of Truth, a classic crimson called Passionate, and a “who’s that girl?” fuschia suitably named Optimistic. No matter the temps, that smile won’t crack with a creamy, non-drying formula that also keeps your color fresh for hours.
SUMMER SCENT
Hustle Clean Body Wipes
You never know who you’ll meet on the lawn at a sweaty summer stage so stay cool and collected with these 10 individually-wrapped wipes. Each packet contains one 9″ x 8″ wipe that kills 99.99% of germs. Fortified with aloe vera, witch hazel, and vitamin E, they leave your skin feeling rejuvenated and healthy.
SUMMER STYLE
Criss-Cross Mini Dress by Future Collective with Jeneé Naylor
Fashion is the main showcase during festival season, and the Target-exclusive line Future Collective has plenty of gorgeous picks. Their most recent capsule features the vision of vlogger, street style regular, and fashion designer Jeneé Naylor. Suit up in this flowy, striped frock, which conjures images of desert sand drifts. Worn with sneakers, the feathery fabric, seductive cut-out, and playful hemline keep things breezy during the day. Throw on a heeled sandal, and it transitions to sophisticated after-parties seamlessly.
Button-Front Denim Corset by Future Collective with Jeneé Naylor
This chic selection, also from Future Collective, blends the elegance of a corset and the casualness of denim for a look you’ll want to wear over and over. Perfect for layering over dresses or topping high-waisted pants, it adds an edgy twist to any outdoor occasion. Best of all, your shoulders will glisten in the rays and be ready to shimmy the day away.
Asymmetrical Ruffle Maxi Skirt and Tie-Neck Halter Top by Future Collective with Jeneé Naylor
Flow from festival stage to stage in another of Jeneé Naylor’s creations. This airy, side-slit maxi skirt and matching halter top will keep you cool and cute as you lose yourself in the music. The separates come in vibrant orange for a bold statement or black for a more versatile twist.
Head to Target to peruse more summer-ready wares from Black-owned businesses.
This article is a sponsored collaboration between G/O Media Studios and Target.
