At nightclubs in Tokyo, New York and beyond, pulsing through the speakers at major European music festivals, and even in Hollywood blockbusters, one sound has been steadily taking over: amapiano.
The South African genre, with a blend of deep house, jazz, lounge and local musical styles, has captivated the world, generating billions of views on social media and sparking a cultural phenomenon that shows no signs of slowing down. On TikTok alone, the #Amapiano hashtag has amassed over 10 billion views, a testament to its global reach and popularity.
Characterized by velvety, hypnotic grooves, piano melodies, deep basslines, and smooth percussive rhythms, amapiano was born in the townships of Gauteng Province — particularly in cities like Pretoria and Johannesburg — in the mid-2010s. Slower than the average club track, amapiano songs often live between 110 and 120 bpm. The genre’s rise to global dominance is a testament to the power of grassroots creativity and digital connectivity.
Fast-forward to February 2024, and South African singer Tyla took home the inaugural golden gramophone for Best African Music Performance at the 2024 GRAMMYs. Beyond Music’s Biggest Night, Tyla’s amapiano-infused Afropop hit “Water” topped the Billboard U.S. Afrobeats Songs and Hip-Hop/R&B charts, and became the first African song to enter the Billboard Hot 100 since 1968. The “Water” dance challenge on TikTok — created by Tyla’s choreographer, Litchi — also widely pushed the song.
Tyla isn’t alone in pushing the genre’s popularity. Interest in amapiano has been propelled by social media and streaming platforms. According to Spotify data, the genre garnered its first 100 million streams in 2020; by mid-2024 the platform reported 855 million streams of amapiano songs. Between 2014 and 2024, there has been a 153 percent growth in international exposure to the genre.
While Tyla’s win at the GRAMMYs and in wider culture affirms the genre’s solid footing in the global music scene, amapiano’s popularity is the result of a decade-long journey.
The Birth Of A Movement
While the birth of amapiano is generally pegged to 2014, there’s no specific event or single person that can be credited with its uprising. Amapiano’s origins were humble but innovative, distinguished by its inclusivity and collaboration — factors that are likely the result of the fluidity with which the genre emerged.
Young, aspiring producers in South African townships used affordable personal computers and free music production software to blend globally-influenced sounds such as deep house and jazz with kwaito — a distinctly South African genre. True to the collaborative nature of the genre’s origins, an amapiano song can have six to 10 collaborators (sometimes more); the result is a blend of carefully curated voices, notes, and themes that captivates listeners far beyond its birthplace.
Kabza De Small began his career in 2009 and broke through on the continent with his 2016 album Avenue Sounds. Today, he’s hailed as the “King of Amapiano” by media, fans and industry peers. “Amapiano is considered a raw, rough sound. To see people globally dancing and participating in TikTok challenges is thrilling,” he tells GRAMMY.com, reflecting on amapiano’s unique sound and present-day virality.
This rawness is largely reflected in the genre’s production, which often strips down tracks to their bare essentials. Repetitive beats and bass often contribute to amapiano’s “rough” aspect, making it feel more direct and visceral. Soulful melodies float over that heavy bass and percussion, and catchy vocal hooks balance the raw beats underneath.
Amapiano’s collaborative nature has been crucial to its development. Kabza De Small shouts out pioneering producer, singer and songwriter, Mdu aka TRP. “Not a lot of people know that he basically founded the log drum sound that is so essential and distinct” to amapiano, De Small says. In amapiano, the “log drum” isn’t an actual instrument but a distinct, synthesized bass sound that captures the deep, resonant tones of a traditional log drum. This signature sound has become a cornerstone of amapiano’s unique and captivating vibe.
From Local Phenomenon To National Breakthrough
Cultural authenticity has been a key factor in the sound’s appeal. It’s not just a genre of music, but a representation of South African identity and expression. The name itself came from the Zulu language, which is the word for “pianos.”
By 2016, amapiano was still finding its ground, with local DJs and producers refining its signature elements.
Learn more: 11 Women Pushing Amapiano To Global Heights: Uncle Waffles, Nkosazana Daughter, & More
A significant milestone was achieved in 2017 when De Mogul SA’s “Oe Batla Kae” became one of the first amapiano tracks to achieve commercial success. The tune got the artist booked for local shows, effectively paving the way for other amapiano songs. In 2018, “Umshove” by Kabza De Small feat. Leehleza showcased a more refined amapiano sound, highlighting elements that “Oe Batla Kae” lacked — particularly the log drum.
2019 was a defining year for amapiano, as songs like “Labantwana Ama Uber” by Semi Tee (feat. Kammu Dee and Miano), “Vula Vala” by DJ Maphorisa and Kabza De Small (feat. Nokwazi and Vigro Deep), and “Kokota Piano” by Kaygee Daking and Bizizi further left the underground. Amapiano could be heard on television and radio, in clubs, and across social media, effectively making the above songs anthems throughout South Africa.
As the sound began to spread nationally, it carried with it the stories, language, and rhythms of its birthplace, creating a strong connection with listeners across the country.
As the world grappled with COVID-related lockdowns in 2020 and 2021, danceable amapiano songs such as DBN Gogo and Musa Keys‘ “Possible,” Focalistic’s “Ke Star” feat. Vigro Deep, and “Emcimbini” by Kabza De Small and others provided a much-needed escape. With more time spent online during the pandemic, the genre was simultaneously making its way into social media globally, with a variety of TikTok dance challenges bringing additional listeners to the genre.
International collaborations further catapulted amapiano onto the world stage. In 2022, Nigerian crooner CKay collaborated with Davido and Focalistic on “Watawi”, a notably huge Afropiano song. On YouTube, the songs performed quite well, with “Woza” by South African artists Mr JazziQ, Kabza De Small and Lady Du featuring Boohle hitting 21 million views. “Mang’Dakiwe” by DJ Obza featuring Leon Lee hit 17 million views. The remix, done in collaboration with Tanzanian bongo artist Harmonize garnered 29 million views.
By 2023, the amapiano sound was now mature and definitive, with all of its key elements together. Over the next few years, amapiano sounds would be incorporated with genres from other countries to great effect.
Zimbabwean amapiano vocalist Sha Sha’s “Tender Love” feat. DJ Maphorisa and Kabza De Small garnered more than 15 million views on YouTube. The popular release showcased her impeccable vocal range and denoted that amapiano was now being done by artists beyond South Africa. For her efforts, Sha Sha took home the Viewer’s Choice Best New International Act award at the 2020 BET Awards. Her win on an international platform signaled amapiano’s arrival on the global music scene and opened doors for more artists to gain international exposure.
Simultaneously, awards for and documentation of amapiano within South Africa pushed the movement even further. In 2021, the South Africa Amapiano Music Awards were launched and exclusively dedicated to the genre. The inaugural Best Amapiano Album Of The Year Award was given to De Mthuda for Ace of Spades.
Uncle Waffles, whose electrifying DJ sets have made her a symbol of the genre’s youthful exuberance, marvels at this global embrace. “It’s amazing to see the world embrace a new sound,” she tells GRAMMY.com. “Seeing people dancing and singing to the songs never fails to stun me.”
Amapiano artists including Uncle Waffles, DBN Gogo, and Major League Djz have performed on a variety of global stages, from AfroNation’s Portugal and Miami events to Coachella and London’s O2 Arena. Tyla has performed at the BET Awards, the 2024 Olympics and the Cannes Lions Festival 2024.
Encouraging Cross-Cultural Collaborations
Amapiano has become a cultural ambassador, allowing artists in the diaspora to connect with their roots while introducing the sound to new audiences.
Amapiano singer Nqobilé Danseur, who grew up in South Africa before moving to the UK at age 12, tells GRAMMY.com that “amapiano is deeply personal to me as it embodies my South African heritage and journey. Growing up in South Africa, kwaito was the soundtrack to our lives.”
The genre’s authentic DNA has allowed artists to explore new territories, both geographically and creatively. Nqobilé recounted her 2022 single “Shake” featuring Xavier being played during a carnival party in New York, and how the crowd’s engagement reflected amapiano’s ability to transcend cultural and physical boundaries.
Singer/songwriter Boohle, who transitioned from gospel and Afropop to amapiano, has toured Dubai, Amsterdam, and many African countries. “Seeing cultures and backgrounds unite over the music we make is something else. I would call it God’s plan,” she tells GRAMMY.com.
This international appeal has seen the rise of crossover subgenres such as Afropiano (Nigeria), bongopiano (Tanzania), Gqom 2.0 (South Africa), and bique (Mozambique). Afropiano tracks have garnered hundreds of millions of views on YouTube as of 2024. Among the largest hits are Kizz Daniel and Tekno’s “Buga,” Spyro’s “Who is Your Guy” remix feat. Tiwa Savage, and “Unavailable” by Davido feat. Musa Keys.
Diamond Platnumz, a Tanzanian bongo artist, is a prolific contributor to the amapiano genre. “Tanzania has a very close relationship with South Africa from years back established with our forefathers,” he says, adding that he also has family in South Africa. “I spend a lot of time there between business and family obligations. It was a natural thing for me as a creative to infuse what I was hearing on the ground in SA with what we are accustomed to in Tanzania.”
Platnumz’s amapiano catalog is impressive, with songs such as “Iyo”, “Shu!”, and “Nitongoze.” He has collaborated with the genre’s heavyweights including rapper Focalistic, choir Mapara A Jazz, and the late Costa Tich. His 2024 amapiano single “Komasava” remix is an international collaboration that featured Khalil Harrison, Chley, and Jason Derulo.
The track, rich in amapiano beats, layered with modern pop elements, and Zulu, Xhosa, French and Swahili lyrics, exemplifies how the genre has become a bridge between artists from different parts of the world.
Cultural Impact Beyond Music
As amapiano spread globally, it began to influence fashion, dance, and broader culture.
The genre’s success has also opened doors for African artists to venture into arenas outside of performing music. Kabza De Small created PianoHub, a record label which houses South African amapiano artists including Young Stunna, Mdu aka TRP, Nkulee & Skroef28, Deeper Phil, Masterpiece TVK, and Stakev. De Small added that he plans to open a venue called Piano Hub Soweto — another example of how amapiano has created economic opportunities and fostered community development.
DBN Gogo echoes this sentiment, adding that amapiano has broadened the horizons for many in the industry. “Outside of music, I think my team and I have been grateful for the opportunity to travel and see the world,” she says. “Whenever we do have the opportunity we take time in different countries to immerse ourselves in the dance culture there. Amapiano has done so much in giving us and many others the chance to represent South Africa and the genre worldwide.”
The success of amapiano has boosted Nqobilé Danseur’s confidence, affirming her authenticity and driving her to release music consistently. Diamond Platnumz adds that he has become more aware through his involvement with amapiano, making his life’s purpose even more meaningful. This July, DBN Gogo became the first amapiano DJ to perform at Belgium’s Tomorrowland festival.
Even Beyoncé has taken notice: Uncle Waffles’ debut single “Tanzania” was featured during a dance break on the European leg of the Renaissance World Tour.
As amapiano enters its second decade, its influence shows no signs of waning. The genre continues to evolve, with artists experimenting with new sounds and collaborations that push its boundaries.
Going forward, listeners can expect to see amapiano artists continuing to team up with global stars, experimenting with sounds that cross genre boundaries, from Afrobeats to electronic dance.
In October 2023, DBN Gogo collaborated with veteran Italian EDM DJ and producer Benny Benassi on a track titled “SAdesFakSHen.” In June 2024, Chris Brown released “Hmmm,” an Afropiano song featuring Davido. The song, which is part of his 11:11 album now has over 14 million views on YouTube by the time of this publication. Previously, Chris Brown appeared on the “Monalisa” remix, an Afropiano hit by Nigerian singer Lojay and producer Sarz.
“Tshwala Bam” by TitoM and Yuppe is another 2024 amapiano hit that saw Burna Boy jump on a remix. The song spawned a massive TikTok challenge, which got Tyla dancing with famed streamer Kai Cenat, while Khabi Lame joined in on the challenge, and Jason Derulo collaborated with popular twins Laurent and Larry Bourgeois on the dance.
Despite its success, amapiano faces challenges as it continues to grow. Maintaining its cultural authenticity while appealing to a global audience is a delicate balance. There’s also the question of how to ensure that the pioneers and grassroots creators of the genre continue to benefit from its global success.
Boohle envisions a bright future for the genre. “Seeing the world jamming to amapiano is a dream come true for me as a young musician in South Africa,” she says. “Remember, we come from a background of apartheid and oppression. Seeing cultures and backgrounds unite over the music we make is something else.”
The story of amapiano is still being written, with each new release, collaboration, and dance challenge adding a new chapter to this remarkable musical journey. As it continues to evolve and inspire, one thing is certain: The amapiano revolution is far from over – it’s just getting started.
