Leading model Anok Yai is the face of Acne Studios’ latest Fall 2023 campaign. Captured by Carlijn Jacobs, the striking images encapsulate the urban, gritty vibe of the collection.
This recent set of images follows a widely shared campaign for Acne Studios, featuring Kylie Jenner. These images were also lensed by Jacobs.
Yai herself became a sensation after a series of street style photographs taken by photographer Steve Hall at Howard University Homecoming in 2017 went viral unexpectedly. The attention from modeling agencies, fashion labels, and the media propelled her into the spotlight. Almost overnight, Anok Yai gained thousands of followers on Instagram and became a social media sensation.
Following the social media frenzy, Anok Yai was approached by modeling agencies and professionals in the fashion industry. She signed with Next Management, a highly regarded modeling agency, marking the official start of her modeling career.
Anok Yai’s career gained momentum swiftly after joining Next Management. She made her runway debut in 2017 during Paris Fashion Week, walking for Prada. Her remarkable presence and distinctive appearance on the catwalk garnered significant attention and praise.
In addition to her work with Acne, Yai was also featured in a campaign for H&M’s 2023 collaboration with Paco Rabanne. Her recent runway appearances include Chanel, Mugler, and Miu Miu.
Styled by Léopold Duchemin, with hair by Jawara and makeup by Massae Ito, Anok Yai brings each piece to life. The Acne Fall 2023 collection is now available in stores and online.
